Rebranding Tiger Spring Tea to Bergamia Tea
There is a lot of things I love about my job. I get to create lovely things everyday from my home with my kitten on my lap and lot's of cups of tea (and cake, occasionally).
So what could be better for me than a new client who asks me to rebrand their company which lives and breathes tea!
It was an instant yes from me!
Nigel and Lenka own Bergamia Tea (formally Tiger Spring Tea) and have a strong and passionate knowledge of both their product and the goals of their business. They are also creative people themselves which if I am very honest that this can be both a blessing and a curse!
But I honestly found working with them very exciting. It was a very collaborative process. Every detail was discussed from the bird illustration to the kerning of each letter and not just in the creation logo but in all the assets needed.
The bird mark arrived very quickly in the process. After talking to Nigel and Lenka and getting to know them, their likes, the interests and the business I knew a bird would appeal. I wanted to create a simple and bold mark that would become recognisable quickly, but also have character.
I played with the general shape of black tea leaves to create a shape then added simple cut out features, including the wing being another tea leaf in it's shape.
Created using an iPad app call Paper53 I liked the textured and overlaid colour feel to the illustration and so did Nigel and Lenka. The challenge now was to recreate the drawing as a vector while still holding onto the qualities and simple marks we all loved, as well as adding in a few more details.
The challenge I had to over come creating the logo as a vector was to create the "overlap" of colour like over print and the grainy texture as if the ink had not covered the whole image perfectly, but I think it was successful. Working on the eye and wing detail was fun, thou the wing design itself went through many different versions until we where all happy with the balance and weight of the lines. The idea that the wing and eye can be used as separate element was them played with further. These will be used on the website and maybe on some other printed materials.
I LOVE the bird design and I am very happy with how the logo has come out!
The font was a big issue. We spent lot of time on this going from extremes! I liked the modern, clean sans serif fonts, but Nigel and Lenka wanted a old world / Georgian feel. I was worried at first that the simple bird illustration and the old font would clash but after playing and going through A LOT of fonts, we can across 1785 GLC Baskerville which I liked and I think works very nicely with the Bergamia bird.
With the Logo completed, we moved onto the biggest packaging project I had had in a good while, as Bergamia Tea has 6 varieties of black teas and over 100 labels for their tea packaging all of which needed to be redesigned.
We all wanted each variety of tea to have it's own unique colour, so my first job was to find complementary colours that worked with the logo and also represented the tea. Most of the colours came straight out of the logo itself. The two strong prime colours (turquoise and bright orange), then from the over printed/lapping colours in the logo (a dark green and, dark orange), followed by the black used in the text. I then played with light but warm greys and found one I like for the white tea that worked well with the other colours.
With the colour choices confirmed, layout went through a few tries but we reach a layout design we all loved very quickly. The trouble came down to fonts again! Finding one that complemented 1785 GLC Baskerville was tricky, but with the added trials that it needed to go down to a small point size but still be easy to read and work within a tight space.
Working with a copywriter I recommended, Nigel and Lenka managed to get the tea descriptions down to a good size, but it was still a challenge to make sure the font would work. Florencesans was the final choice (If I said between us all we must have looked at over 100 fonts!). It was a battle, but one I think we won out on! I like the balance of my need/want for a more simple clean font and Nigel and Lenka's want to keep older style fonts. It did the style and space issue just right.
The labels also need to created in two different sizes as well (lrg and sml) which added to the readability issues, but both font's held up remarkably well. Many a test print was made and held up to the bags the tea would be packaged in to make sure both the size of the label was complimentary but the fonts and colours stood out against the silver.
I mentioned to Nigel and Lenka that the final paper the label was printed on would be a HUGE factor on the finish. I was delighted to be shown and asked my opinion all the tests and mock ups that where made. We all decided on a white textured paper (which I was very keen on) as I felt it created an accurate colour reproduction for the labels blocks of strong colour and also because it had a expensive and high quality texture/feel to it despite it not being the most expensive option!
With the labels off to print, we moved on to the "Stamps" that would be both printed and for use on the website.
The idea being that each stamp would represent each variety of tea on the webpage and would also be used as a sticker seal on the packaging. Again this stamps would need to be in the colours of each tea variety like the labels and Nigel and Lenka wanted a victorian like pattern around the edge.
Three versions of this design was needed in seven varieties. But this proved a quick and easy challenge and design was signed off almost straight away, with only minor tweaks. Even Ziggy the OhhhKaye office "helper" approved the look!
Overall I am delighted with the results of this project. I LOVE the logo and colours as well as working so closely and developing such a great relationship with the clients Nigel and Lenka.
We still have lot's more small jobs to do and I look very much forward to continuing working with Bergamia Tea over the next few months!